VQ

Free contractor pricing calculator

Markup vs margin calculator for contractors

Convert markup to true profit margin, calculate a selling price from target margin, or reverse an existing price before quoting.

Calculation mode

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Markup is not the same as margin

Markup divides profit by cost. Margin divides profit by selling price. A 25% markup on $100 creates a $125 price and a 20% margin.

How it works

  • Enter the cost you need to recover.
  • Choose markup, target margin, or reverse-price mode.
  • Review selling price, profit, markup, and margin.

Markup and margin formulas

  • Selling price by markup = cost × (1 + markup).
  • Selling price by margin = cost ÷ (1 - target margin).
  • Markup = profit ÷ cost. Margin = profit ÷ selling price.

Common contractor pricing mistakes

  • Treating a 20% markup as a 20% margin.
  • Applying markup before confirming every job cost.
  • Using the percentage result without adding overhead, contingency, and tax.

Frequently asked questions

What markup produces a 20% margin?

A 25% markup produces a 20% margin. A $100 cost becomes a $125 selling price with $25 profit.

Why is margin lower than markup?

Markup divides profit by cost. Margin divides profit by the larger selling price, so its percentage is lower.

How do I calculate price from target margin?

Divide cost by one minus the target margin as a decimal. For a 20% margin, divide cost by 0.80.

Can this replace a full contractor quote?

No. Use the contractor profit calculator to include labor, overhead, contingency, tax, and all job costs.

Save the result, then price the full job

Sign in to save calculations within the free daily limit, or move into the profit calculator for a complete client-ready quote.

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